At BCG Design Studios, I led design and branding initiatives across six countries, creating high-impact deliverables such as UI designs, magazines, posters, infographics, brochures, emailers, and campaign branding widely used in Southeast Asian markets. I collaborated with internal and external stakeholders to ensure brand consistency and strategic alignment while supporting business objectives with user-centric, data-driven design solutions. My role evolved from executing visual assets and marketing materials as a Junior Designer to leading design projects as a Senior Designer, focusing on visual storytelling, digital design, and brand communication.